Standup

The org had something to say — product updates, business announcements, cultural milestones — and no consistent way to say it. Different departments treated the same internal news channel like a free-for-all: every issue redesigned, every layout improvised, every employee tuned out a little more.

Existing communications lacked clear visual hierarchy, consistent structure across stories, scannable layouts for busy readers, and a flexible system that could scale issue over issue. Important messages were getting diluted by the format.

Lead UX / Product Designer for the entire surface. Responsibilities:

• Information architecture — what categories exist, how stories nest under them
• Content hierarchy — what reads first, what reads next, what gets a hero
• Visual layout system — modular blocks that can be re-assembled per issue
• Interaction patterns — navigation, scroll behavior, edition-to-edition continuity
• A reusable editorial framework — the part that mattered most

I started by auditing every recurring communication across the org, looking for shape rather than content. Stories naturally fell into themes — Product Design, Deployment, Business Planning, Connectivity — which became the structural framework.

Rather than designing static pages, I designed an editorial system. Reusable blocks meant future issues could be assembled, not recomposed:

• Hero feature modules
• Category callouts
• Image-forward storytelling blocks
• Scannable summary sections
• Lightweight inter-edition navigation

Each issue could now stay consistent without redesigning from scratch — the discipline that separates a magazine from a memo dump.

Most internal-comms readers are skimmers. The layout had to make the most of three seconds of attention:

• Large, bold headlines anchor each feature
• Clear category labels give context before the story starts
• Generous spacing keeps long-form content readable
• Strong imagery supports — never replaces — narrative
• Short summaries let busy readers decide whether to engage further

The goal: make internal content feel intentional, not transactional.

• Oversized typography — creates editorial impact in a context that usually feels like a Slack post
• Alternating image layouts — prevents visual fatigue across long editions
• Color-coded category indicators — improves wayfinding without leaning on a heavy nav
• Minimal navigation — keeps the focus where it belongs: the content
• End-of-edition moment — reinforces brand culture and gives readers a sense of completion