A connected-TV experience that brought live, on-demand, and DVR into a single, fast surface.
Discovery shelves designed for remote-control nav — large hit targets, fast scan, predictable hierarchy.
The Spectrum TV App was the company's flagship streaming experience — the surface that let cable subscribers watch their full lineup on every device they owned. The brief was simple to describe and brutally hard to deliver: make every show feel one click away, regardless of which device the user is on.
Connected-TV interfaces are a different sport. Pixel-perfect tablet design doesn't survive a couch and a remote. Every interaction needs to be navigable with a five-button D-pad, every screen needs to read at six feet, and every load state needs to feel intentional, not broken.
Same product, every device. The shelves, the hero billboard, the search field — sized for whichever surface you happen to be holding.
A consistent Spectrum TV experience across phone, tablet, and big-screen — built around the assumption that the most precious resource on a couch is the second between "I want to watch X" and X actually playing.